As a content marketer, I’ve written copy across a variety of formats, from webpages and market reports, to ads, video scripts, press releases, and blogs.
Below, you’ll find just a small sampling of my work.
Table of Contents
- Webpages
- Market Reports
- Press Releases
- Digital Learning Courses
- Client Testimonials
- Partner Testimonials
- Workshop Materials
- E-Books
- Marketing Videos
- Marketing Blogs
Note: Unless otherwise noted, my work pertains solely to copy. I’ve worked with many talented visual designers and media producers over the years!
Note #2: I’ve created a LOT of content. Please see my favorite work, starred. ⭐
Webpages
What is a PI Certified Partner? (Company: The Predictive Index; Designer: Sydney Maresca; Media Producers: Connor Lewis, Joshua Neidish)
PI Pro Bono (Company: The Predictive Index; Designer: Sydney Maresca)
Change@Work (Company: The Predictive Index; Designer: Lindsey Clancy; Media Producer: Connor Lewis)
⭐ The Talent Optimization Framework (Company: The Predictive Index; Designer: Lindsey Clancy)
Market Reports
2022 Consulting Guide: Make Market Uncertainty Your Competitive Advantage (Company: The Predictive Index; Designer: Sydney Maresca) (PDF Download)
2022 State of Talent Optimization Report (Company: The Predictive Index; Designer: Sydney Maresca) (PDF Download)
⭐ 2021 People Management Report (Company: The Predictive Index; Designer: Sydney Maresca; Press Mentions: The New York Times, Inc., Entrepreneur) (PDF Download)
[Consultant Edition] 2021 State of Talent Optimization Report (Company: The Predictive Index; Designer: Sydney Maresca; Co-Writer; Andrew Barks) (PDF Download)
CEO Benchmarking Report 2021 (Company: The Predictive Index; Designer: Lindsey Clancy; Press Mentions: Inc., Entrepreneur) (PDF Download)
Surviving an Economic Downturn With Talent Optimization (Company: The Predictive Index; Designer: Lindsey Clancy; Co-Writers: Erin Balsa, Andrew Barks) (PDF Download)
[Consultant Edition] 2020 State of Talent Optimization Report (Company: The Predictive Index; Designer: Lindsey Clancy; Co-Writer: Erin Balsa) (PDF Download)
Press Releases
CEOs’ #1 Challenge is Helping Their Remote Teams Work Well Together So They Can Focus on Strategy, According to the 2021 CEO Benchmarking Report (Company: The Predictive Index; Date: Nov 10, 2020)
⭐ The Predictive Index Partners With Nonprofit Wall Street Bound to Create More Objective Hiring Processes and Increase Diverse Hires (Company: The Predictive Index; Date: Oct 14, 2020)
Digital Learning Courses
5 steps to stop turnover in its tracks (Company: The Predictive Index; Designers: Trish Davis-Gray, Joshua Neidish; Co-Writer: Joshua Neidish)
⭐ Why employees quit—and how to retain them (Company: The Predictive Index; Designer: Trish Davis-Gray)
Client Testimonials
How Kimball Electronics is using PI to supercharge its teams (Company: The Predictive Index; Client: Kimball Electronics; Media Producer: Joshua Neidish)
⭐ Six Factor used PI to increase team cohesion and re-energize its people (Company: The Predictive Index; Client: Six Factor; Media Producer: Connor Lewis)
How Union Street Media inspired teamwork through self-awareness (Company: Union Street Media; Media Producer: Connor Lewis)
How NISC bolstered its teams through the power of self-awareness (Company: The Predictive Index; Client: NISC; Media Producer: Connor Lewis)
Traditions Management: building community through empathy and awareness (Company: The Predictive Index; Client: Traditions Management; Media Producer: Connor Lewis)
How The Granite Group navigated COVID-19 with empathy and grace (Company: The Predictive Index; Client: The Granite Group; Media Producer: Connor Lewis)
For Civitas Senior Living, great care starts with great employees (Company: The Predictive Index; Client: Civitas Senior Living; Media Producer: Connor Lewis)
Partner Testimonials
Talent optimization consultant David Lunken is using PI to transform stress into value (Company: The Predictive Index; Partner: PI Midlantic; Media Producer: Connor Lewis)
⭐ How this consultant leverages old managerial experience to solve new people problems (Company: The Predictive Index; Partner: PI Midwest; Media Producer: Connor Lewis)
IN2GREAT leveraged talent optimization when its people needed it most (Company: The Predictive Index; Partner: IN2GREAT; Media Producer: Connor Lewis)
Workshop Materials
Talent Optimization Certification Case Study: CanineKits (Company: The Predictive Index; Designer: Mandy Bauer)
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E-Books
⭐ Six steps to mitigate risk when hiring (Company: The Predictive Index)
⭐ When to compromise on cognitive (Company: The Predictive Index)
Marketing Videos
Science Bytes: I got my Team Discovery™ results. What’s Next? (Company: The Predictive Index; Media producer: Joshua Neidish)
Science Bytes: I got my Behavioral Assessment Results. What’s Next? (Company: The Predictive Index; Media producer: Joshua Neidish)
⭐ How to create a cohesive team (Company: The Predictive Index; Media producer & co-writer: Connor Lewis)
How to resolve workplace conflict (Company: The Predictive Index; Media producer & co-writer: Connor Lewis)
How to run productive 1-on-1 meetings (Company: The Predictive Index; Media producer & co-writer: Connor Lewis)
Consultant’s Journey: How to communicate vision to employees (Company: The Predictive Index; Media producer: Connor Lewis)
Change@Work Inclusion Audit (Company: The Predictive Index; Media producers: Connor Lewis & Joshua Neidish; Writer: Joshua Neidish)
Hiring Horror Stories: Episode 1 (Chase the Fit) (Company: The Predictive Index; Media producer: Connor Lewis)
Marketing Blogs
SEO Blogs
How to hire a finance manager (Company: The Predictive Index; Feb 18, 2022)
⭐ Demystifying employee behaviors with behavioral data (Company: The Predictive Index; Aug 6, 2021)
5 qualities of a great team player (Company: The Predictive Index; Feb 18, 2021)
How to build trust in a team (even virtually) (Company: The Predictive Index; Jul 28, 2020)
How to make remote team communication effective (Company: The Predictive Index; Apr 16, 2020)
The key to providing reliable products and services (Company: The Predictive Index; Jan 17, 2020)
How to get more discretionary effort from employees (Company: The Predictive Index; Jan 8, 2020)
DEIB Awareness Blogs
The Work on Trial series: Kemy Joseph on equity, purpose, and safety (Company: The Predictive Index; Jan 28, 2022)
Looking back on a powerful month of Hispanic heritage, stories, and culture (Company: The Predictive Index; Oct 15, 2021)
This Juneteenth, we celebrate the progress made—and acknowledge the change yet to come. (Company: The Predictive Index; Jun 17, 2021)
How to support AAPI friends and family this Heritage Month—and always (Company: The Predictive Index; May 20, 2021)
⭐ Announcing Change@Work: A road to honest, inclusive change (Company: The Predictive Index; Feb 19, 2021)
How to further DEI efforts with limited funding (Company: The Predictive Index; Sep 18, 2020)
How to have honest DEI discussions (Company: The Predictive Index; Jun 30, 2020)
⭐ Black Lives Matter (Company: The Predictive Index; Jun 2, 2020)
Consulting Blogs
5 mindfulness tips to elevate your consulting game (Company: The Predictive Index; Mar 30, 2022)
Onboarding new clients starts with these 5 easy steps. (Company: The Predictive Index; Sep 22, 2021)
How to grow a consulting business by creating experiences for your clients (Company: The Predictive Index; Dec 24, 2020)
CEOs say this is the No. 1 source of conflict. (Company: The Predictive Index; Nov 13, 2020)
How to transition to virtual consulting (Company: The Predictive Index; Jun 10, 2020)
⭐ The top business consulting software & tools used by industry leaders (Company: The Predictive Index; May 20, 2020)
The 7 best consulting conferences of 2020 (Company: The Predictive Index;Jan 7, 2020)
5 essential reasons to attend consulting conferences (Company: The Predictive Index; Dec 20, 2019)
⭐ 5 common consulting pain points—straight from CEOs (Company: The Predictive Index; Nov 25, 2019)
Future of Work Blogs
Behavioral data: What it is and what it means for a remote workforce (Company: The Predictive Index; Jul 19, 2022)
3 ways to adapt your return to office for the Delta variant (Company: The Predictive Index; Oct 29, 2021)
The No. 1 way to future-proof your organization (Company: The Predictive Index; Oct 1, 2021)
⭐ 25 tips for working remotely (Company: The Predictive Index; Mar 16, 2020)
This is the best post-merger integration checklist. (Company: The Predictive Index; Mar 11, 2020)
How change initiatives impact your company (Company: The Predictive Index; Jan 29, 2020)
Event Blogs
⭐ OPTIMA22: the moment that made conference attendees tear up (Company: The Predictive Index; Apr 19, 2022)
OPTIMA22: 5 team-building strategies from today’s business leaders (Company: The Predictive Index; Apr 18, 2022)
Aiko Bethea takes the OPTIMA22 stage to inspire equity through empathy. (Company: The Predictive Index; Jan 10, 2022)
James Clear is teaching OPTIMA22 attendees how to build great habits. (Company: The Predictive Index; Nov 4, 2021)
Guy Raz is empowering OPTIMA21 attendees to build teams of the future (Company: The Predictive Index; May 3, 2021)
Baratunde Thurston is bringing humor, honesty, and truth to OPTIMA21 (Company: The Predictive Index; Apr 22, 2021)
Inspiring business advice from Drift CEO David Cancel (Company: The Predictive Index; Dec 3, 2019)
Product Blogs
5 ways PI Design can help you build winning teams (Company: The Predictive Index; Jul 21, 2022)
How to create stronger role clarity for your team (Company: The Predictive Index; Jul 20, 2022)
How to manage up with PI’s Relationship Guide (Company: The Predictive Index; Jan 27, 2021)
Get your Team Type Zoom background (Company: The Predictive Index; Jan 19, 2021)
Does your Reference Profile reflect your holiday wish list? (Company: The Predictive Index; Dec 22, 2020)
⭐ A tale of leadership and connection in crisis (Company: The Predictive Index; May 6, 2020)
The cultural framework that can transform your business (Company: The Predictive Index; Nov 26, 2019)
Find my full list of Predictive Index blogs here.